Twitter CEO Evan Williams just announced at SXSW that his company is taking another step to integrate with the rest of the web with a new platform called @anywhere. Operators of third-party websites will be able to plug in @anywhere to integrate some basic Twitter functionality without requiring their users to navigate away from a page.
When you visit a website that supports @anywhere, you'll be able to follow any Twitter account associated with that site without navigating away to the profile at Twitter.com. The Twitter blog suggests that the platform will let you follow a participating journalist from his or her byline. It also suggests that you'll be able to tweet about a YouTube video without interrupting it.
More @anywhere features are planned; Twitter says the above-mentioned items are are "just the beginning." Integrating with the rest of the web is a wise move. Facebook's Facebook Connect platform is dominating right now, and while Twitter has a similar login platform, it's lost its head start when it comes to openness and integration.
Future announcements regarding the platform will come from the @anywhere Twitter account — you get one guess as to what the username is. Platform/API guru Ryan Sarver promised "lots more details" at the Chirp Twitter developer conference this April 14 and 15.
Reviews: Amazon.com, Bing, Chirp Blu, Digg, Facebook, Meebo, Twitter, Yahoo!, YouTube, eBay